WEMBANYAMA 1:1
OUTDOOR FOR CANAL+ UN1QUE DOCUMENTARY
- 2023
The documentary about the - 226cm tall with a wingspan of 243cm - alien Victor Wembanyama deserved a high end campaign. We imagined and printed 1:1 scale visuals on all supports (Abribus, DOOH, press, Morris column) so that everyone can take the measure of the outsized side of the 1st pick of the last draft. In short, people were able to meet life-size Vic.
GRAND PRIX DE LA COMMUNICATON EXTÉRIEURE AWARDED / CLUB DES DA BRONZE AWARDED